For teams on HubSpot
I work inside your team, on the problem you actually have, and ship while I'm there. You keep working software, the tests that prove it and a handoff your team can run.
$5K/month· month to month
Embed → Build → Hand off
Forward-deployed engineering means the engineer works where the problem is. I join your channels and your calls, look at your data and your workflows as they are, and build against those instead of a requirements doc that's been through three handoffs.
The expensive mistakes in integration work happen in the gap between the people who know the problem and the people who write the code. For the length of a build, I'm both.
AI products
The AI I build doesn't act on its own. It does the slow part (spotting the pattern, drafting the recommendation), and a named person decides. Everything it suggests and everything someone approves is on record.
I build HubSpot-native AI products where agents draft the recommendation, a person approves it, and the people affected accept it in a portal they can log into. They don't need a HubSpot seat. Every part ships with automated tests.
What your team can do now
Act on a short list of approved recommendations instead of digging through reports to find the problem.
Integrations
Most integrations break quietly. A field gets renamed, a token expires, a vendor changes a setting, and records stop arriving with no error anywhere. I build integrations that tell you when something's wrong, and I write down the changes that would break them before they happen.
I build small, tested relays that move website form submissions into HubSpot, so a platform change or a vendor setting can't drop leads without someone noticing. The relay comes with a written list of every change that would break it.
What your team can do now
Own the relay, with a checklist for taking it over and a plain list of what not to touch.
When a booking, scheduling or billing platform feeds HubSpot through a nightly batch, I build webhook handlers that write each change as it happens and decide which system wins when two disagree. They ship with a cutover plan you can roll back.
What your team can do now
Work from data that's current today, with a written plan for switching over and switching back.
Data architecture
Most of what looks like an AI or integration problem is a data problem underneath. Before I automate anything, I find out where the truth lives, which system wins a conflict and what happens downstream when a value changes.
When opt-ins live in several systems, I map where each one comes from, which system wins and what happens downstream, before anyone switches on automation that sends messages or touches billing.
What your team can do now
Answer "why did this person get that message?" from a written model.
I make one record the source of truth for what you sell, so adding a product updates every dropdown that uses it, and marketing can segment by what people were quoted versus what they bought.
What your team can do now
Add a product without filing a developer ticket, and find the people who asked about something but never bought it.
When your HubSpot tier doesn't include workflows, I can put the logic in code, with guards against automation loops and a plain-language guide for the people who use it.
What your team can do now
Run the process you need on the subscription you already pay for.
Scope → Build in the open → Tests → Handoff
$5K/month
Month to month, with 30 days' notice. One build stream at a time.
Not included: AI strategy, office hours and team enablement. This is builds only.
Want your team leading AI work too? The Fractional AI Lead includes everything here, plus an AI point of view, a roadmap tied to your quarterly priorities, weekly office hours, team onboarding and governance.
See the Fractional AI LeadI embed with your team, find the real problem in the day-to-day work, build the fix in the open with tests, and hand it off so your team runs it.
The Engineer builds. The Lead builds too, and adds the direction, office hours and team enablement: an AI point of view, a roadmap tied to your quarter, team onboarding and governance. If you start with builds and later want your team enabled, you can move up.
It's $5K/month, month to month, with 30 days' notice. That covers one build stream at a time, from scoping through handoff.
The difference is where the work happens. An agency usually builds from a spec at arm's length. I build next to the people who'll use it, so the questions get answered in hours, and the handoff is planned from day one.
You get working software and a handoff package: the repo, a spec, a risk list, docs written for your team and training on what was built. The goal is that your team can run it without me.
You do, once it's paid for. I keep the tools I built before we started and license whatever a build needs from them.
HubSpot is home base. I connect it to whatever else you run, like scheduling, SMS and franchise-management platforms, a website or a data warehouse.
Often, yes. When a tier is missing a feature like workflows, I can sometimes put the logic in code instead, with guards so it doesn't loop or double-write.
It depends on scope. I work on one build stream at a time, month to month, and ship in small pieces, so you see working software early and can stop with 30 days' notice.
Yes. I work as part of your team, on your client relationship, with an NDA. See For Agencies & Partners.
Every engagement starts with a conversation. Bring the problem, and I'll tell you whether it's a build and what it would look like.